WheelsTV Shifts into Mobile Gear and Selects Azuki Systems

Leading Automotive Content Provider Goes Live With Personalized, Interactive Mobile Videos and Extends Social Networking Experience to Mobile

ACTON, Mass. – March 3, 2009 – Azuki Systems, Inc., an innovator powering a new generation of mobile media, today announced that WheelsTV, a leading provider of automotive video programming and user-generated content, has launched its mobile site based on Azuki technology. Leveraging Azuki’s MashMedia Platform, WheelsTV has now gone live with a mobile site featuring interactive and personalized automotive-themed content – accessed and shared easily through users’ mobile devices.

WheelsTV serves a market of 28 million vehicle enthusiasts and 196 million vehicle owners across the United States – syndicating its professional car reviews to outlets including Comcast, Vehix, AOL, MSN, Yahoo! and Auto Trader, and providing a social networking platform via its Web site at www.wheelstv.tv. The WheelsTV mobile site can be accessed at http://wheelstv.mobi.

“At WheelsTV, we’re dedicated to bringing our users a rich content experience that is consistent across platforms. Azuki has helped extend the WheelsTV community from the desktop to mobile and put exceptionally high-quality automotive video news, reviews and user-generated content right in the pockets of car enthusiasts and average motorists everywhere,” said Jim Barisano, chairman and CEO of Automotive Networks Corporation, creators of WheelsTV.  “By extending and enhancing social networking capabilities, enabling personalization of content and allowing easy in-video navigation, Azuki continues to help us build and engage an immense mobile community, while successfully monetizing our automotive content.”

Azuki’s platform tailors content to individual consumer tastes and optimizes delivery based on device capabilities and network condition. Users who log into their customized ‘My Garage’ channel are greeted with material corresponding to their viewing preferences. Content also can be commented on, rated and shared directly from the mobile site.

In addition, WheelsTV’s newly announced POV Reviews – comprehensive video reviews of late-model pre-owned vehicles that incorporate JDPower.com’s Power Circle Ratings – utilize Azuki’s ClickZoom technology on mobile. ClickZoom enables mobile video to be broken down into contextually-driven, “snackable” bites or chapters, allowing users to quickly navigate within longer-form videos and watch portions of particular interest.

“With Azuki, media companies like WheelsTV can really put a stake in the ground with innovative, interactive mobile Web sites and entice their audiences to follow them to the third screen,” said Azuki CEO Jim Ricotta. “For companies today, content monetization remains a top priority, and offering personalized and interactive content, as well as an unparalleled mobile social networking experience, significantly boosts brand loyalty.”

About WheelsTV
Headquartered in Acton, Massachusetts, Automotive Networks Corporation, d/b/a WheelsTV (www.wheelstvtestdrives.com), creates and distributes exclusive original content domestically and worldwide on the Internet, broadband, VOD and 3G mobile platforms. WheelsTV’s patent-pending products include Top 200 Test Drives and 1:00 on One Vehicle Profiles, providing the optimal consumer
experience to its distribution partners including, J.D. Power, AutoTrader, MSN, AOL, Yahoo!, Amazon, AutoNation, Vehix, Chrome Systems, Kia, Azuki Systems mobile, Comcast On Demand, Charter Cable, Cablevision, Quebecor and franchised auto dealers throughout North America.

About Azuki Systems
Azuki Systems is powering a new generation of mobile media. Azuki offers a software service for media companies to deliver and monetize rich, interactive mobile websites.  With Azuki, content providers scale on proven infrastructure and extend desktop services seamlessly across the mobile web while their users enjoy unique interactive video features and highly personalized social web experiences across the broadest possible spectrum of devices. Based in Acton, Mass., Azuki is led by an executive team that has built some of the communications industry’s most successful companies and has a team of over 35 employees. For additional information, please visit www.azukisystems.com or call 1-978-844-5100.

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