WheelsTV and Ooyala Launch POV Reviews on eBay Motors

POV Reviews Let Consumers Research Pre-Owned Vehicles, Conducting Five Hours of Research in Just Five Minutes

Links for sample videos and screenshots listed below

(Acton, MA, and Mountain View, CA) September 28, 2009: WheelsTV, the leading producer and distributor of independent new car video test drives, and Ooyala, the leading provider of end-to-end video platform applications and services, today announced the market test of POV (Pre-Owned Vehicle) Reviews on eBay Motors. This new, video-based consumer shopping service was created by WheelsTV in response to a significant need by pre-owned vehicle shoppers for a video-centric shopping and research solution that would save significant time, make the process more enjoyable and lead to a better vehicle ownership experience.

According to WheelsTV, each five-minute POV Review saves consumers over five hours of research. Comprehensive road tests, walk-arounds and critical car shopping data addressing reliability, safety and fuel economy are all included. POV Reviews are produced with J. D. Power and Associates data. Colorful graphics of J.D. Power.com’s Power Circle Ratings clearly demonstrate trends in overall dependability, performance and quality.

POV Reviews are now shown on the eBay Motors site using video technology by Ooyala. With the company’s adaptive bit rate video delivery, which delivers a high quality, buffer free video experience, consumers can easily and seamlessly watch the reviews. The advanced analytics collected by the player demonstrate the overall video performance and precisely show what sections of the videos are most interesting to viewers.

Each POV Review provides an in-depth lineup of essential information for anyone planning to purchase a pre-owned vehicle and Ooyala’s technology makes it easy for consumers to get the information they need while enjoying the colorful viewing experience. The expanding archive of POV Reviews covers hundreds of late-model pre-owned vehicles, all easily accessed on eBay Motors via the Ooyala.

“Video is the most efficient and persuasive way to communicate information. POV Reviews by WheelsTV harness the power of video to improve and accelerate the decision making process for the consumer,” says Ooyala’s CEO, Jay Fulcher. “The industry-leading analytics provided with the Ooyala platform will help eBay Motors and WheelsTV optimize their video content and intelligently connect buyers with their targeted interest in a specific automobile.”

With used cars outselling new by as much as four to one, according to the National Automotive Dealers Association, the need for an informative video series to help consumers find the right vehicle has become critical.

“Shopping for a good, reliable used car can be a daunting challenge,” says WheelsTV CEO Jim Barisano, “but with POV Reviews powered by Ooyala on eBay Motors, consumers receive the benefit of WheelsTV’s and J.D. Power and Associates’ industry-leading automotive research, all in just five minutes.”

In addition to essential data from J. D. Power and Associates, POV Reviews include mileage estimates from the Environmental Protection Agency and crash test videos from both the Insurance Institute for Highway Safety and the National Highway Transportation Safety Administration.

eBay Motors is the first website to test this revolutionary video series, a deployment that was quickly executed using Ooyala’s publishing platform.

POV Reviews are presented as a free service on eBay Motors. The initial rollout will include over 200 make/model/years with additional programs being added to the eBay Motors lineup each month. POV Reviews can be viewed by selecting a make and model on http://www.motors.ebay.com.

Sample POV Reviews:

Ford Mustang: http://bit.ly/2pjq3A

BMW 3 Series: http://bit.ly/45KOZ

Honda Pilot: http://bit.ly/44HMho

Video embed codes, screenshots and logos:


Please contact Ooyala if additional publishing assistance is needed.

About Ooyala Inc.

Ooyala is a video technology company that provides a comprehensive software platform enabling the delivery, management, and monetization of high quality online video content. Its innovative analytics engine and monetization server allow video content owners to drive revenue by maximizing the value of their content. Ooyala has over 500 customers, including 150 global media and enterprise customers such as Warner Brothers, Wenner Media, Fremantle, Armani, Sybase and Electronic Arts.

For more information please visit www.ooyala.com.

About WheelsTV

Headquartered in Acton, Massachusetts, Automotive Networks Corporation, d/b/a WheelsTV, creates and distributes original automotive programming domestically and worldwide on the Internet, broadband, VOD and 3G mobile platforms. WheelsTV’s patent-pending products include Top 200™ Test Drives, 1:00 on One™ Vehicle Profiles and POV Reviews, providing the optimal consumer experience to its distribution partners including MSN, AOL, Yahoo, Vehix, NADA Guides, J. D. Power and Associates, Kia, Azuki Systems mobile, Comcast On Demand, Cablevision, and OEM franchise dealers throughout North America.

For more information please visit www.wheelstvnetwork.com.

WheelsTV Media Contact:

Lehel Reeves, 978-264-4333


Ooyala Media Contact:

Alexa Lee, 650-417-5184

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