WheelsTV unveiled the 2012 POV Award at MIT Friday May 11th, 2012. Here’s a great article written up by the Boston Globe via boston.com:
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Kristen Judd (President) & Chad Smith (CTO), 3 Birds Marketing
It’s definitely very helpful to have an independent, neutral perspective on the different models that dealers are offering…Especially since we’re dealer-specific. It gives them an independent view of what’s going on with the car.
Justin Duff (VP of Sales), DealerHD
We use video on all our websites. We have a new-car video product – WheelsTV, one of the best – and we attach it to every VIN dynamically, so that when customers are doing their browsing/shopping, they click on a car and watch the video. It’s full motion, it’s a great review, and they can become educated. It helps them in the buying process.
Mark Burach (VP of Business Development), Liquid Motors
WheelsTV is a product that we’ve found beneficial to us in a number of ways and one of those is that it increases a customer’s time on the site. Customers love video. They love to see things in action without having to go out and read text. So video is really big.
Juan Carroll (CMO/Owner), AutoONE Media
Everywhere we’ve introduced video, we’ve increased conversion rates at a minimum of 25%. We’re able to create a virtual walk-around of the inventory on the sites, and utilizing WheelsTV has been a huge benefit for us, and we’re able to pass that benefit off to our dealerships.
Susan Case (Manager of Retail Planning), Kia Motors of America
Well, we’ve had a terrific year in sales, we’ve gone up almost 10% and that’s in a down economy, and we think one of the advantages we have is the website. We have an award-winning website and we’re very pleased that we are partnered with WheelsTV; that you’ve come in with videos for us that help a customer really understand what its like to be driving in our vehicles