WheelsTV Dealer Video Showroom Featured in Boston Globe and on Boston.com

Bill Griffith wrote a nice piece about our new WheelsTV Dealer Video Showroom product on Boston.com and in the Boston Globe. Here’s an exerpt from the article:

The majority of new-car buyers do considerable internet research as part of their shopping experience. The J.D. Power 2014 Third-Party Automotive Website Evaluation Study found that video content is now king. Google reports that 84 percent of online car shoppers plan to watch automotive videos the next time they shop for a car. For the industry, getting potential shoppers to a website is one thing, keeping them engaged is another. That’s where the interests of three Acton-area businesses are intersecting with the launch of a new product, the Dealer Video Showroom (DVS)…

Click here to read the full article.

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