SINGAPORE, Tuesday, 7 July, 2009 – WheelsTV Asia Private Limited, operator of one of the world’s most popular web television channels about cars, www.wheelstv.asia, and Hong Bao Media (Holdings) Pte Ltd, the leading producer of web television news channels in Singapore, today announced they have signed a broadcast content production agreement ahead of WheelsTV Asia’s launch early next year.

The strategic partnership between WheelsTV Asia and Hong Bao Media will result in the production of up to 300 hours of high-definition motor vehicle broadcast content per year to be aired over six different platforms, including cable and satellite TV, IPTV, Broadband, video-on- demand, and mobile phones. Read more…

Press asian markets, china, content, hong bao media, singapore, syndication, wheelstv asia

Article written by Laurie Sullivan, May 22, 2009 for MediaPost News Online Media Daily

Consumers look at online videos to get a better picture of cars, read product reviews, learn more about safety ratings, get a feel for how vehicles drive, and discover technology and entertainment features. So says “The Role of Online Video for Automotive Shoppers and Buyers” survey, completed in the first quarter of 2009.

Spearheaded by Google, the study reveals 83% of new vehicle buyers visit video focused Web sites prior to purchasing a car. This means 31% viewed videos on brand, product or company sites; 24% on auto-specific Web sites, 11% on YouTube; 7%, Yahoo Video; 7%, news sites; 6%, MSN Video; 4%, MySpace; 3%, Facebook; 3%, AOL Video; and 3%, other. Read more…

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