At the New England Motor Press Association’s (NEMPA) annual meeting and awards dinner held on Friday, May 11th, the 2012 WheelsTV POV of the Year Award (POVY) was presented to the ’07 to ’10 Chevrolet Silverado. The POVY recognizes motor vehicles that have proven themselves in day-to-day use for at least two years by providing dependable, trouble-free service and good consumer value.

This is the POV of the Year Award’s third year. In 2010, the ‘07-‘10 Toyota Camry was selected. In 2011, the ’06-’09 Ford Fusion took top honors. Each POVY trophy is custom made for that year’s recipient. Last year’s award featured a 17” 1918 Model T steering wheel. It now sits below a portrait of Henry Ford at Ford’s World Headquarters in Dearborn, Michigan.

Laura Toole, Manager, Communications GM Northeast Region, takes the wheel of the 2012 POV of the Year Award. Left to right: GM Northeast Fleet Manager Pierre Kanter, Laura Toole, NEMPA President Keith Griffin and WheelsTV CEO Jim Barisano.

This year’s trophy includes an authentic 17” 1937 Chevrolet pickup truck steering wheel. The unique award was accepted by Laura L. Toole, Manager, Communications, GM Northeast Region. In accepting the award, Laura said, “The Silverado has demonstrated for decades that it is the most dependable, longest lasting pickup on the market and this award is further proof that Chevrolet is delivering the products that more people want with the right technologies and capabilities at a true value.”

The POVY was presented in association with NEMPA at a banquet at the Faculty Club of the MIT Sloan School of Management following NEMPA’s annual Technology Conference. Wayne Carini, the host of Chasing Classic Cars on the Velocity Network, hosted the event along with NEMPA President Keith Griffin. Said Keith, “NEMPA is proud to present this award in conjunction with WheelsTV because the previously-owned vehicle market is where most Americans buy their cars and trucks. The selection of the Silverado was an excellent choice because of its durability and functionality.”

In presenting the prestigious award, Jim Barisano stated, “Fuel economy and alternative fuels are all the buzz today and every family needs a fuel efficient, reliable day-to-day driver. But, as has been the case for hundreds of years, having a solid workhorse in the barn remains essential for many families and businesses. This year’s POV of the Year recipient, the ’07 to ’10 Chevy Silverado, is exactly that, having proven itself through years of dependable service.”

About The New England Motor Press Association: NEMPA (http://www.NEMPA.org) coordinates professional coverage of the auto industry in six New England states. NEMPA’s 55 working media members appear on network and cable TV, on the Internet and radio, and in regional and national newspapers and magazines. NEMPA members reach virtually all of New England’s 14.5 million citizens—in Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont—and they understand their audience’s demographics, buying habits and automotive preferences.

About WheelsTV: WheelsTV (http://wheelstvnetwork.com) is the first multi-screen program service in the U.S. devoted exclusively to consumers’ interests in cars, trucks and motorcycles—serving both the enthusiast and motoring public with a wide spectrum of vehicle-based entertainment, news and information. WheelsTV tests and researches hundreds of pre-owned vehicles each year in creating the video series, POV Reviews. POV Reviews help used car buyers to select the most reliable, economical, safe and comfortable vehicles for their needs. WheelsTV is a service of Automotive Networks Corporation, headquartered in Acton, Massachusetts.

Contact: Lehel Reeves (978) 264-4333 or via email here.

Click to Read: Ford Fusion, Hyundai CEO honored at MIT.

- Collin Davis, CTO/Director of West Coast Operations

Now, with WheelsTV’s iDrive Videos, consumers can immediately access the data they need in an entertaining and engaging “live data” format. This patent-pending innovation uses the scrub bar that’s included with virtually all video players and the fast forward function of television’s DVR’s and video-on-demand to immediately access essential car shopping information. iDrive Videos eliminate the wait, the one drawback to traditional linear video.

“Until now, the one Achilles heel of traditional video test drives has been that car shoppers want, need and expect instant access to information. Now with iDrive Videos, key information is right at their fingertips. Chapter headings illuminate when you reach them and smart-shopper information appears in a data bar at the bottom of the screen. This makes video car shopping quick, easy and actually a lot of fun,” says Jim Barisano, CEO of WheelsTV.

WheelsTV’s Chief Technology Officer, Collin Davis, states, “WheelsTV videos are all about engagement. In an age of information overload you have to maintain friction to keep the consumer’s attention. WheelsTV Video Test Drives and their new interactive features do just that by increasing engagement by 25%.” iDrive Videos are available on all 2012 model year videos, only from WheelsTV and its distributors: Chrome Systems, Cobalt, Reynolds & Reynolds and AutoData.

WheelsTV is the world’s leading producer of video test drives with a suite of car shopping tools including Top 200 Test Drives, 1:00 on One Overviews and POV Reviews. WheelsTV is the first and only company to provide 100% video coverage of each year’s North American light vehicle lineup.

For more information contact:
Lehel Reeves, President
Automotive Networks Corporation
289 Great Road
Acton, MA 01720
Tel: 978-264-4333

This year, judging and voting took place at the Larz Anderson Auto Museum in Brookline where seven category winners were first selected:

Green Car: 04-09 Toyota Prius — Fuel-efficient, safe, sensible

Family Sedan: 06-09 Ford Fusion — Practical, good value, handsome

SUV: 07-10 Toyota Highlander — Versatile, capable, spacious

Small Car: 06-09 Honda Civic — Reliable, attractive, frugal

Sporty Car: 05-09 BMW 3 Series — Nimble, potent, iconic

Luxury Car: 09-10 Jaguar XF — Stylish, unique, lavish

Light Truck: 07-10 Chevrolet Silverado 1500 — Rugged, dependable, powerful

From this group, the ’06 to ’09 Ford Fusion emerged as the clear leader and was named this year’s recipient of the 2011 WheelsTV POVOTY. This year’s award, custom crafted using an antique Model T steering wheel, was presented to the Ford Motor Company at the annual NEMPA Awards Banquet at MIT in Cambridge, MA. Bill Collins, general manager, Ford East Region Communications, received the award from WheelsTV’s CEO, Jim Barisano. Upon being presented with the POV of the Year Award, Bill Collins stated, “Ford is committed to designing and manufacturing cars that provide dependable service to our owners. We are honored to receive this year’s POV of the Year Award from WheelsTV and NEMPA in recognition of the high level of consumer satisfaction that the ’06 to ’09 Ford Fusion has achieved.”

Stated Jim Barisano, “While the ’06 to ’09 Ford Fusions received numerous accolades when new, the true test of a well-crafted automobile is its ability to provide solid, dependable transportation over years of service and many thousands of miles of day-to-day driving. This, the ’06 to ’09 Ford Fusion has done commendably. And while the Ford Fusion may not power a buck-saw, hay baler or conveyor for filling corn cribs as the Model T once did, the Fusion carries on Ford’s tradition of solid long-term performance as one of the most highly regarded pre-owned vehicles on America’s roads today.”

“Congratulations to the Ford Motor Company,” Stated Keith Griffin, VP of NEMPA, “We are pleased to work with Wheels TV on the POVOTY award because of WheelsTV’s in-depth testing and knowledge of new and used vehicles. The POVOTY awards, combined with the awards we present, go a long way towards helping consumers making informed decisions when buying their next vehicles.”

WheelsTV tests hundreds of pre-owned vehicles each year in creating the video series, POV Reviews. POV Reviews help used car buyers to select the most reliable, economical, safe and comfortable vehicles for their needs. Dependability data, model year milestones, crash test ratings from IIHS and NHTSA, and recall information are all presented in each video covering a vehicle’s entire generation. This extensive research and input from NEMPA’s knowledgeable writers provided the foundation for naming the ’06 to ’09 Ford Fusion the 2011 WheelsTV POV of the Year.

First Ever Pre-Owned Vehicle Awards Go to Winners in Five Automotive Segments.

Acton, MA (PRWEB) January 21, 2010 – WheelsTV today announced the five inaugural 2010 POV of the Year Award winners in five market segments: Family Sedans, SUV’s, Hybrids, Small Cars and Sporty Cars. Winners are determined through independent testing, consumer feedback, and the behind-the-wheel evaluations by the Wheels TV panel of judges, comprised of the network’s writers, editors, and analysts.

The 2010 Pre-Owned Family Sedan Award is presented to the 2003 to 2007 Honda Accord V6.

The outstanding reputation for dependability, reliability, and overall quality of the Honda Accord is well established. Its remarkable longevity and widespread popularity can be traced back to its rock-solid record for mechanical and structural integrity, above-average fuel economy and low maintenance costs.

This seventh generation Accord consistently rates at or near the top in dependability research compiled by WheelsTV.

With a track record brimming with testimonials, the 2003 to 2007 Honda Accord V6 receives the inaugural 2010 WheelsTV Pre-owned Family Sedan of the Year Award.

SUV’s are supposed to be rugged, tough and durable while still delivering comfort and convenience. One vehicle that stands above all others is the 2003 to 2009 Toyota 4Runner, which captures the 2010 WheelsTV Pre-owned SUV of the Year Award.

The 2003 to 2009 4Runner is the fourth generation of Toyota’s midsize SUV and its praiseworthy ratings for dependability, reliability, and quality have earned it tremendous sales success.

With up to 270-horsepower from an available 4.7-liter V8, the 4Runner has exceptional performance and hefty hauling capacity. Safety ratings are top notch and EPA fuel economy estimates ranges from 14 miles per gallon/city to 22 miles per gallon/highway.

The 2003 to 2009 Toyota 4Runner is a highly attractive, durable, and premium-quality SUV earning it the inaugural 2010 WheelsTV Pre-owned SUV of the Year Award.

The vehicle stands out in the Pre-owned Hybrid division is the one that made the term hybrid a household word: the 2004 to 2009 Toyota Prius.

The Prius is not only exceptional in its revolutionary powertrain, but has received impressive reviews and ratings for its dependability, reliability, and quality.

The second generation of the Prius debuted in 2004 and is powered by a 1.5-liter, overhead cam inline 4-cylinder engine and a 67-horsepower battery-driven electric motor, returning outstanding EPA mileage estimates from 48 miles per gallon/city to an amazing 51 mpg/highway.

The Prius also scores top ratings for occupant safety in both frontal offset and side impact crash tests.

Dependability, quality, safety and unmatched fuel economy make the 2004 to 2009 Toyota Prius the 2010 WheelsTV Pre-owned Hybrid of the Year.

Today, motorists are thinking small. The WheelsTV judging panel examined small cars from virtually every automaker before voting the

2007 to 2008 Honda Fit the 2010 WheelsTV Pre-owned Small Car of the Year.

Introduced in 2007, the Honda Fit hatchback has set new standards for dependability and quality.

The Fit is powered by Honda’s 109 horsepower VTEC inline 4 with either a 5-speed manual or 5-speed automatic transmission. The Fit provides spirited performance and capable handling.

Wheelstv’s consumer research indicates high marks in customer satisfaction and excellent front and side impact crash ratings. EPA fuel economy estimates range from 27 miles per gallon/city up to 38/highway. The 2007 to 2008 Honda Fit hits the bullseye in the small car market category—earning it the 2010 WheelsTV Pre-owned Small Car of the Year.

One vehicle stands above all others in the crowded sporty car segment: The 2002 to 2009 Lexus SC, by virtue of its impressive attributes in the five POV judging categories of Dependability, Safety, Performance, Fuel Economy and Build Quality make it the 2010 WheelsTV Pre-owned Sporty Care of the Year.

The Lexus SC’s retractable hardtop gives it the top-down excitement of a convertible and the all-weather security of a coupe.

The SC’s 4.3-liter, 300 horsepower V8 mated to a 5-speed automatic transmission is effortless. Handling is taut and responsive while EPA mileage estimates are a reasonable 16 to 18 miles per gallon/city and 23 to 25 mpg/highway, making the Lexus SC a standout in the pre-owned sporty car class and earning it to honors.

WheelsTV POV of the Year Awards are the first ever awards presented to pre-owned motor vehicles that best exemplify enduring reliability, performance, comfort, safety and quality. Congratulations to the five category winners! Videos of each car can be found at

http://wheelstvnetwork.com/products/pov-reviews/awards/

2010 POV of the Year Award Video

About WheelsTV

WheelsTV is a program service of Automotive Networks Corporation, headquartered in Acton, Massachusetts. The network is dedicated to celebrating the beauty, action, fun, and excitement of the world’s love affair with the automobile.

POV Reviews Let Consumers Research Pre-Owned Vehicles, Conducting Five Hours of Research in Just Five Minutes

Links for sample videos and screenshots listed below

(Acton, MA, and Mountain View, CA) September 28, 2009: WheelsTV, the leading producer and distributor of independent new car video test drives, and Ooyala, the leading provider of end-to-end video platform applications and services, today announced the market test of POV (Pre-Owned Vehicle) Reviews on eBay Motors. This new, video-based consumer shopping service was created by WheelsTV in response to a significant need by pre-owned vehicle shoppers for a video-centric shopping and research solution that would save significant time, make the process more enjoyable and lead to a better vehicle ownership experience.

According to WheelsTV, each five-minute POV Review saves consumers over five hours of research. Comprehensive road tests, walk-arounds and critical car shopping data addressing reliability, safety and fuel economy are all included. POV Reviews are produced with J. D. Power and Associates data. Colorful graphics of J.D. Power.com’s Power Circle Ratings clearly demonstrate trends in overall dependability, performance and quality.

POV Reviews are now shown on the eBay Motors site using video technology by Ooyala. With the company’s adaptive bit rate video delivery, which delivers a high quality, buffer free video experience, consumers can easily and seamlessly watch the reviews. The advanced analytics collected by the player demonstrate the overall video performance and precisely show what sections of the videos are most interesting to viewers.

Each POV Review provides an in-depth lineup of essential information for anyone planning to purchase a pre-owned vehicle and Ooyala’s technology makes it easy for consumers to get the information they need while enjoying the colorful viewing experience. The expanding archive of POV Reviews covers hundreds of late-model pre-owned vehicles, all easily accessed on eBay Motors via the Ooyala.

“Video is the most efficient and persuasive way to communicate information. POV Reviews by WheelsTV harness the power of video to improve and accelerate the decision making process for the consumer,” says Ooyala’s CEO, Jay Fulcher. “The industry-leading analytics provided with the Ooyala platform will help eBay Motors and WheelsTV optimize their video content and intelligently connect buyers with their targeted interest in a specific automobile.”

With used cars outselling new by as much as four to one, according to the National Automotive Dealers Association, the need for an informative video series to help consumers find the right vehicle has become critical.

“Shopping for a good, reliable used car can be a daunting challenge,” says WheelsTV CEO Jim Barisano, “but with POV Reviews powered by Ooyala on eBay Motors, consumers receive the benefit of WheelsTV’s and J.D. Power and Associates’ industry-leading automotive research, all in just five minutes.”

In addition to essential data from J. D. Power and Associates, POV Reviews include mileage estimates from the Environmental Protection Agency and crash test videos from both the Insurance Institute for Highway Safety and the National Highway Transportation Safety Administration.

eBay Motors is the first website to test this revolutionary video series, a deployment that was quickly executed using Ooyala’s publishing platform.

POV Reviews are presented as a free service on eBay Motors. The initial rollout will include over 200 make/model/years with additional programs being added to the eBay Motors lineup each month. POV Reviews can be viewed by selecting a make and model on http://www.motors.ebay.com.

Sample POV Reviews:

Ford Mustang: http://bit.ly/2pjq3A

BMW 3 Series: http://bit.ly/45KOZ

Honda Pilot: http://bit.ly/44HMho

Video embed codes, screenshots and logos:

http://go.ooyala.com/pov_reviews.html

Please contact Ooyala if additional publishing assistance is needed.

About Ooyala Inc.

Ooyala is a video technology company that provides a comprehensive software platform enabling the delivery, management, and monetization of high quality online video content. Its innovative analytics engine and monetization server allow video content owners to drive revenue by maximizing the value of their content. Ooyala has over 500 customers, including 150 global media and enterprise customers such as Warner Brothers, Wenner Media, Fremantle, Armani, Sybase and Electronic Arts.

For more information please visit www.ooyala.com.

About WheelsTV

Headquartered in Acton, Massachusetts, Automotive Networks Corporation, d/b/a WheelsTV, creates and distributes original automotive programming domestically and worldwide on the Internet, broadband, VOD and 3G mobile platforms. WheelsTV’s patent-pending products include Top 200™ Test Drives, 1:00 on One™ Vehicle Profiles and POV Reviews, providing the optimal consumer experience to its distribution partners including MSN, AOL, Yahoo, Vehix, NADA Guides, J. D. Power and Associates, Kia, Azuki Systems mobile, Comcast On Demand, Cablevision, and OEM franchise dealers throughout North America.

For more information please visit www.wheelstvnetwork.com.

WheelsTV Media Contact:

Lehel Reeves, 978-264-4333

LReeves@wheelstv.net

Ooyala Media Contact:

Alexa Lee, 650-417-5184
alexa@ooyala.com

The strategic partnership between WheelsTV Asia and Hong Bao Media will result in the production of up to 300 hours of high-definition motor vehicle broadcast content per year to be aired over six different platforms, including cable and satellite TV, IPTV, Broadband, video-on- demand, and mobile phones.

“WheelsTV Asia is delighted to partner with Hong Bao Media for our upcoming WheelsTV Asia Network. Mark Laudi and his staff bring the highest professional standards to this partnership and we look forward to working with Hong Bao Media as our primary production partners for many years to come,” said Jerald Barisano, Chairman & CEO of WheelsTV Asia Private Limited.

“We met with and interviewed more than twelve different production houses throughout Asia, before finally selecting Hong Bao Media as our production partner. WheelsTV Asia and our partner company in the USA, WheelsTV North America, has produced award winning motor vehicle content over the last fifteen years, and we were looking for a production partner that would maintain these production values for our Asian programming. After a rigorous selection process involving more than twelve different production houses across Asia, we selected Hong Bao Media for their broadcast expertise, and high professional standards,” added Mr Barisano.

Hong Bao Media will use its established broadcast studio in Singapore as its primary production facility.

“Today’s announcement reiterates that television of the future will be further segmented to suit niche audiences and Channels with specific subject matter expertise, and able to broadcast on internet, mobile and out-of-home channels offer both cost-effective syndication opportunities and are well positioned to meet the needs of advertisers looking for measurable results,” said Mark Laudi, Managing Director of Hong Bao Media (Holdings) Pte Ltd.

“We are delighted to have been selected by WheelsTV Asia to produce its programs, in particular given the strong growth in car ownership in many parts of the region which are certain to drive viewership of the channel,” added Mr Laudi.

FOR FURTHER INFORMATION:

Mr Jerald Barisano
Chaiman & CEO
WheelsTV Asia Private Limited
Tel. (+65) 6507 4437
Mobile (+65) 9612 7119
jerryb@wheelstv.net

Mr Mark Laudi
Managing Director
Hong Bao Media (Holdings) Pte Ltd
Tel. (+65) 6223 2249
Mobile (+65) 9017 3534
mark.laudi@hongbaomedia.com

About WheelsTV Asia
WheelsTV Asia Private Limited is the ultimate automotive related content provider crossing multiple distribution platforms throughout Asia. It has obtained the exclusive license for Asia from its subsidiary company, WheelsTV USA, and owns the rights to its programming, trademark, logo and branding for a minimum of 10 years. WheelsTV Asia, based in Singapore, has been distributing programming since 2006 and is poised to expand its television capabilities along with multiple digital platforms including online, VOD and mobile. The automotive category has a broad appeal especially among Asian consumers as their disposable incomes rise disproportionably to the rest of the world. The opportunity to provide entertaining and informative programming to the only region where automobile purchases will show growth, not only provides a service to industry and potential buyers, but allows WheelsTV Asia to be the preeminent automotive communication company in Pan-Asia

About Hong Bao Media
Hong Bao Media (Holdings) Pte Ltd creates, produces and syndicates web television channels. Established in 2002, it currently produces news and commentary about Singapore and Malaysian stock markets and syndicates these under the brand Investor Central via Thomson Reuters, MSN, SingTel, StarHub, MobileOne, PropertyGuru and many others. It has also created news channels and programs for SingTel, FTSE, Maybank, Phillip Securities, EMC, Datacraft, Neptune Orient Lines, World-Check and many others.

“With POV Reviews, consumers can now do five hours of research in just five minutes, getting a comprehensive review of every make and model within a generation of each vehicle. This is a new and effective tool that helps consumers find the right vehicles for them and, at the same time, assists on-line vehicle shopping services and auto dealers in selling pre-owned vehicles.” stated Lehel Reeves, president of WheelsTV.

POV Reviews™ make shopping for a pre-owned vehicle quick and easy, gathering consumer feedback from millions of motorists, conducting independent research and encapsulating findings into brief, informative video programs. JDPower.com’s Power Circle Ratings are presented in an easy to understand video format that demonstrates important vehicle attributes from dependability to performance, safety and comfort. Data is collated and encapsulated into concise narrative and clear, easy to read data screens, which cover multiple vehicle years and demonstrate trends.

“POV Reviews present the JDPower.com Power Circle Ratings in a way that’s useful and meaningful to consumers,” said Peter Marlow, vice president of corporate communications and consumer development at J.D. Power and Associates. “We’re pleased to work with WheelsTV to present information in a way that gives consumers the information they want, when they want it, in a rich media format.”

In addition to JDPower.com’s Power Circle Ratings, safety and crash test data is presented in association with the Insurance Institute for Highway Safety, including actual crash test video documentation and ratings. WheelsTV’s patent pending process combines the data screens, action footage of each vehicle, voice-over narration, music and effects to create a valuable tool for both those buying cars and those selling cars.

“We are very pleased to be working with J. D. Power and Associates and the Insurance Institute for Highway Safety in bringing this valuable consumer product to the motoring public,” said Jim Barisano, CEO of WheelsTV. “ Their consumer research and crash test data are brought to life with POV Reviews, making the purchase process easy and pleasurable.”

Today, pre-owned vehicles out-sell new vehicles by three to one. With POV Reviews™, consumers are given the ability to quickly and easily research, compare and choose the best pre-owned vehicles for them, saving time and money. This pre-owned vehicle-shopping tool is the first video product to serve the world’s largest consumer market at a time when more motorists are turning to pre-owned vehicles to fill their transportation needs.

About WheelsTV

Headquartered in Acton, Massachusetts, Automotive Networks Corporation, d/b/a WheelsTV, creates and distributes exclusive original content domestically and worldwide on the Internet, broadband, VOD and 3G mobile platforms. WheelsTV’s patent-pending products include Top 200™ Test Drives and1:00 on One™ Vehicle Profiles, providing the optimal consumer experience to its distribution partners including, J.D. Power, AutoTrader, MSN, AOL, Amazon, AutoNation, Yahoo, Vehix, NADA Guides, Chrome Systems, Reynolds and Reynolds, Cobalt, AutoData, Kia, Azuki Systems mobile, Comcast On Demand, Cablevision, and OEM franchise dealers throughout North America.

About J.D. Power and Associates

Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services firm operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The firm’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on boat ratings, car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

Consumers look at online videos to get a better picture of cars, read product reviews, learn more about safety ratings, get a feel for how vehicles drive, and discover technology and entertainment features. So says “The Role of Online Video for Automotive Shoppers and Buyers” survey, completed in the first quarter of 2009.

Spearheaded by Google, the study reveals 83% of new vehicle buyers visit video focused Web sites prior to purchasing a car. This means 31% viewed videos on brand, product or company sites; 24% on auto-specific Web sites, 11% on YouTube; 7%, Yahoo Video; 7%, news sites; 6%, MSN Video; 4%, MySpace; 3%, Facebook; 3%, AOL Video; and 3%, other.

And while brand sites are a major driver to ringing up sales, half of all “in-market” automotive shoppers visited YouTube. The site attracts 40% of people online in the United States. In February, approximately 70 million people visited the YouTube.

“Advanced marketers look at video as a platform to engage consumers to communicate sight, sound and motion,” says Davang Shah, head of automotive marketing at Google. “Now we are seeing that evolve to consumer comments and consumer-generated media.”

For example, 70% of auto Internet shoppers use consumer-generated content while shopping for a new vehicle, of which 63% of these consumers look for ratings and reviews, according to Google, citing the JD Power and Associates: New AutoShopper.com Study 2008.

Volvo recently ran a masthead ad on YouTube’s home page to promote the XC60. The company embedded a live Twitter feed from the New York Auto Show. The ad received 38 million impressions. YouTube viewers who were exposed to the ad were 16 times more likely to view Volvo content on YouTube, 11 times more likely to visit the Volvo Web site, and 7 times more likely to conduct a Volvo branded query on a search engine.

Savvy marketers are tying traditional and paid search campaigns with videos. “Not only do consumers search for videos on Google, but also on YouTube, enforcing the correlation between what happens offline and online,” Shah says.