Article written by Laurie Sullivan, May 22, 2009 for MediaPost News Online Media Daily

Consumers look at online videos to get a better picture of cars, read product reviews, learn more about safety ratings, get a feel for how vehicles drive, and discover technology and entertainment features. So says “The Role of Online Video for Automotive Shoppers and Buyers” survey, completed in the first quarter of 2009.

Spearheaded by Google, the study reveals 83% of new vehicle buyers visit video focused Web sites prior to purchasing a car. This means 31% viewed videos on brand, product or company sites; 24% on auto-specific Web sites, 11% on YouTube; 7%, Yahoo Video; 7%, news sites; 6%, MSN Video; 4%, MySpace; 3%, Facebook; 3%, AOL Video; and 3%, other. Read more…

WheelsTV In The Media

Leading Automotive Content Provider Goes Live With Personalized, Interactive Mobile Videos and Extends Social Networking Experience to Mobile

ACTON, Mass. – March 3, 2009 – Azuki Systems, Inc., an innovator powering a new generation of mobile media, today announced that WheelsTV, a leading provider of automotive video programming and user-generated content, has launched its mobile site based on Azuki technology. Leveraging Azuki’s MashMedia Platform, WheelsTV has now gone live with a mobile site featuring interactive and personalized automotive-themed content – accessed and shared easily through users’ mobile devices.

WheelsTV serves a market of 28 million vehicle enthusiasts and 196 million vehicle owners across the United States – syndicating its professional car reviews to outlets including Comcast, Vehix, AOL, MSN, Yahoo! and Auto Trader, and providing a social networking platform via its Web site at www.wheelstv.tv. The WheelsTV mobile site can be accessed at http://wheelstv.mobi. Read more…

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