Thursday, April 30, 2009: WheelsTV today launched POV Reviews, comprehensive video reviews of late model pre-owned vehicles. This suite of videos incorporates JDPower.com’s Power Circle Ratings™, based on feedback from verified vehicle owners derived from J.D. Power and Associates’ annual syndicated studies. These ratings, along with EPA fuel economy numbers and crash test data are brought to life with full-motion, broadcast quality video from WheelsTV.

“With POV Reviews, consumers can now do five hours of research in just five minutes, getting a comprehensive review of every make and model within a generation of each vehicle. This is a new and effective tool that helps consumers find the right vehicles for them and, at the same time, assists on-line vehicle shopping services and auto dealers in selling pre-owned vehicles.” stated Lehel Reeves, president of WheelsTV. Read more…

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Article written by Laurie Sullivan, May 22, 2009 for MediaPost News Online Media Daily

Consumers look at online videos to get a better picture of cars, read product reviews, learn more about safety ratings, get a feel for how vehicles drive, and discover technology and entertainment features. So says “The Role of Online Video for Automotive Shoppers and Buyers” survey, completed in the first quarter of 2009.

Spearheaded by Google, the study reveals 83% of new vehicle buyers visit video focused Web sites prior to purchasing a car. This means 31% viewed videos on brand, product or company sites; 24% on auto-specific Web sites, 11% on YouTube; 7%, Yahoo Video; 7%, news sites; 6%, MSN Video; 4%, MySpace; 3%, Facebook; 3%, AOL Video; and 3%, other. Read more…

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