POV Reviews

2010 POV Awards Announced! Click here to read the press release or watch the videos!

POV Reviews™ makes shopping for a pre-owned vehicle quick and easy, helping consumers to make their buying decisions while keeping them on the host website. POV Reviews provide consumers with the information they need in an engaging video format, eliminating the need to leave the host website while moving the consumer to making the purchase. In just five minutes of video on the host site, the consumer accomplishes five hours of research that would have been done on multiple sites. Full motion video and WheelsTV research combine to expedite the purchase.

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• The WheelsTV Review Board researches available data on each vehicle including information from actual consumer experiences, government and private testing agencies, and independent analysts.
• Safety and crash test data is gathered in association with the Insurance Institute for Highway Safety including actual crash test documentation and ratings.
• Data is collated and encapsulated into concise narrative and clear, easy to read data screens, which cover multiple vehicle years and demonstrate trends in consumer satisfaction over multiple years.
• WheelsTV’s patent pending process then combines the data screens, action footage of each vehicle, voice-over narration, music and effects to create a valuable shopping tool and compelling viewing experience.
• Viewers are given an informative video program that clearly and concisely demonstrates each vehicle’s attributes in key areas of strong consumer interest:
  1. Overview
  2. Dependability
  3. Performance
  4. Interior Features
  5. Safety
  6. Comfort
  7. Green Efficiency
  8. Quality
  9. Summary

Pre-owned vehicles now out-sell new vehicles by four to one. With POV Reviews™ consumers are given the ability to quickly and easily research, compare and choose the right pre-owned vehicles for them, saving time and money while never leaving the host website. This valuable shopping tool is the first video product to serve the world’s largest consumer market at a time when more motorists are turning to pre-owned vehicles to fill their transportation needs.