Top 200

Top 200 is the industry-leading video car shopping service. Each independently produced program provides a positive test drive of one vehicle, highlighting features and benefits. In-market consumers who are down the purchase funnel receive a comprehensive overview, moving consumers who have zeroed-in on a particular vehicle to make their buying decision with confidence.

Full motion video and essential vehicle data engage consumer interest through brief, informative and entertaining programs that are viewable via broadband, VOD, IPTV and mobile.

Content: Video test drives of new vehicles

Length: 2.5 minutes per vehicle

Features:

• Each vehicle is test driven by WheelsTV and videotaped inside and out. Video includes in-car point-of-view, acceleration, stopping, rolling at speed, cornering, comfort and convenience amenities, engineering and safety features.
• Consumers are provided with key vehicle performance, safety and fuel economy information via data screens integrated into the video.
• Top 200’s patent pending process combines action footage of each vehicle with informative graphics, voice-over narration and music to create a compelling viewing experience and helpful shopping tool.
• Top 200 was a recent recipient of a W3 Award for programming excellence.

CONTENT
All market segments are covered:

1. Sedans
2. Convertibles
3. Sport Utility Vehicles
4. Trucks
5. Minivans
6. Coupes
7. Performance
8. Wagons & Crossovers
9. Sports Cars
10. Exotics

Vehicle attributes, features and benefits are clearly identified and demonstrated.

• Vehicle walk-around
  • Design
  • Engineering
  • Comfort/convenience
• Performance demonstration
  • Acceleration
  • Cornering
  • Under the hood
• Safety
  • Air bags
  • Braking
  • Roll-over protection
  • Active and passive safety features
• Vehicle Specifications
  • MSRP
  • Engines offered
  • Transmissions offered
  • Horsepower, Torque
  • Drive Type
  • EPA Mileage Estimates
• Segment specific Specifications
  • Towing capacity
  • Storage capacity
  • Top speed
  • Off-road capability

SUMMARY

Top 200 provides consumers with essential vehicle purchasing information by giving car shoppers the ability to easily search, research, share and compare cars, trucks and SUV’s. It is a valuable vehicle shopping service that speeds the purchase process.

Top 200 is produced by Automotive Networks Corporation, world leaders in consumer automotive programming for the Internet, VOD and mobile.