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WheelsTV Shifts into Mobile Gear and Selects Azuki Systems

March 3rd, 2009

Leading Automotive Content Provider Goes Live With Personalized, Interactive Mobile Videos and Extends Social Networking Experience to Mobile

ACTON, Mass. – March 3, 2009 – Azuki Systems, Inc., an innovator powering a new generation of mobile media, today announced that WheelsTV, a leading provider of automotive video programming and user-generated content, has launched its mobile site based on Azuki technology. Leveraging Azuki’s MashMedia Platform, WheelsTV has now gone live with a mobile site featuring interactive and personalized automotive-themed content – accessed and shared easily through users’ mobile devices.

WheelsTV serves a market of 28 million vehicle enthusiasts and 196 million vehicle owners across the United States – syndicating its professional car reviews to outlets including Comcast, Vehix, AOL, MSN, Yahoo! and Auto Trader, and providing a social networking platform via its Web site at www.wheelstv.tv. The WheelsTV mobile site can be accessed at http://wheelstv.mobi. Read more…

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