Every Make & Model
Sell More Cars
How Dealership Websites Use WheelsTV
WheelsTV’s independent third-party presentations provide upbeat, positive infotainment that moves the sale forward. Consumers get the information they need to make a decision on each make and model, quickly moving themselves through the purchase process.
With WheelsTV’s video reports, immediate sales are made and long-term customer loyalty is built. Every video maps seamlessly to dealers’ VIN inventory so that every car on the lot is supported by network-quality HD videos that sell cars more quickly and more easily.
Case Study: DealerHD – Justin Duff, VP of Sales
We use video on all our websites. We have a new-car video product – WheelsTV, one of the best – and we attach it to every VIN dynamically, so that when customers are doing their browsing/shopping, they click on a car and watch the video. It’s full motion, it’s a great review, and they can become educated. It helps them in the buying process. The average time spent on the site goes up quite a bit. We track that a lot with our analytics. And customers are just generally happier – they can get a little research without having to go to the OEM sites. It keeps them on the site; makes it very “sticky.” That’s what we like. I like the videos because they’re not the usual stitched video, with the pictures panning and zooming. It’s full-motion, it’s high-quality, and there’s a lot of information about specs and pricing which is helpful for the customer.