Factual & Accurate Reports
How OEM Websites Use WheelsTV
The positive, independent perspective of WheelsTV adds value and credibility to every OEM’s marketing message. Each third-party report meticulously presents the facts and figures on every make and model in a positive, informative video program that is never a hard sell while always helping the consumer to better appreciate the attributes of each OEM’s products.
By taking video test drives and walk-arounds with WheelsTV, consumers come to trust and respect the OEM’s messaging without the sense that they are “being sold.” WheelsTV’s unbiased and highly entertaining videos build the consumer’s confidence in the OEM’s products, moving the sale forward. With 100% make and model coverage, every consumer is entertained, informed and moved to buy.
Case Study: Kia Motors of America – Susan Case, Manager of Retail Planning
Well, we’ve had a terrific year in sales, we’ve gone up almost 10% and that’s in a down economy, and we think one of the advantages we have is the website. We have an award-winning website and we’re very pleased that we are partnered with WheelsTV; that you’ve come in with videos for us that help a customer really understand what its like to be driving in our vehicles Our site has won the JD Power Award for consumer websites for automotive for five years in a row. Two years ago we partnered with WheelsTV. We realized that to continue winning this award we needed to update our site, and having these videos has been really inspirational to the consumers and an advantage for us to have that because it really gets them excited about the car and inspires them to come into a dealership and buy. We have an award-winning website and we’re very pleased that we are partnered with WheelsTV; that you’ve come in with videos for us that help a customer really understand what its like to be driving in our vehicles…